Change of
view
For years I
have been working with different product service systems. Due to this 10+ years
experience I have made some notifications which I am going to open in this
blog. During the years technology has develop further with such a leaps
enabling things we could not have thought ten years ago. Digitalization of
surrounding world is going further enabling new business opportunities and
connecting many devices into internet and to other devices. Paradigms are and
will be changed like explained in recent PhD dissertation of Mr Sommarberg.
It is not
however only the technology that needs to be changed. When we take a look at
the well-known business innovations lately, e.g. Über and Airbnb there is
enabling technology in the background but the true innovation lies in business
model. They have changed the view. The fundamental starting point is to look
things from the point of user and use. Traditional manufacturing enterprises
talk about the customer focus and customer experience but yet many of those are
still selling the equipment instead of selling the use. Naturally there are
also forerunners like Power by Hour from Rolls Royce and many others.
Obviously
there must be some barriers to move into Product Service System direction as there
are still majority of companies operating with more traditional models.
Changing the point of view from technology to use has major effects on many
fields e.g. pricing, resourcing and customer relationships. It is not straight
forward decision made easily. For established traditional companies the change
is big due to effects on many levels. Thus it is a strategic decision requiring
a top management strong back up. For a start up company it is easy due to agile
model and smaller number of staff and operations to handle. Also customers have
their word in the game which might not always favor change of view.
The whole
blog will be about this change of view and the actions around it. What needs to
be done and what are the possible barriers of entering the new model and what
are the effects. Due to my experience, I will use examples from my own
industrial history as well. I am really looking forward this blogger journey
and hope to learn more while writing and hopefully getting some feedback as
well.
